FinTech | Scale-up
From technical to business success
Two highly specialized IT experts decided to jointly start a business, based on their perfectly complementary specializations. Although the technical potential was undeniably great, a hard lesson became clear: technical ingenuity and an excellent product are not in themselves a guarantee of success.
"By being so intensely focused on the technical aspect, we lost sight of the most important thing – you need customers who buy, keep buying, and buy again."
Approach
H²BC was engaged to analyze together with the entrepreneurs where things had gone wrong. In just a few sessions, something remarkable happened: it became clear not only where it went wrong, but also why.
The pragmatic setup of the collaboration with H²BC provided directly usable insights and concrete action points, without theoretical fuss.
Results
| Metric | Before H²BC | After 3 Months H²BC |
|---|---|---|
| Financial position | Negative | Breakeven |
| Revenue growth after coaching | 0% | +80% of annual figure achieved |
| Order book | Empty | Fully filled |
| News channel reach | Several dozen specialists | Several hundred financial specialists |
| Exclusive distribution | None | BeNeLux & France for top product |
| Staff expansion | 0 | 2 new hires (in preparation) |